The Supermarket Misses Me. I’m Trying Not to Take It Personally
Retirement has left some rather odd institutions offering recognition. The email said I had been missed. It arrived before breakfast, which is earlier than most expressions of affection these days. For a moment I felt wanted. Then I read the rest and discovered my loyalty points were about to expire. An organisation with substantial resources had noticed I hadn’t visited recently. It wished me to return before Sunday. There was even an exclamation mark, in case the emotional stakes were unclear. I have received less urgent communications about matters considerably more important than discounted crumpets. What embarrassed me wasn’t the email. It was the small lift I felt on reading it. Somebody had noticed. Granted, the somebody was a system examining my shopping history, but recognition had arrived and I had welcomed it before checking the sender. For years, organisations contacted me because they needed what I knew. A decision. An answer. A person who would deal with the awkwar...